Now, more than ever, there are limitless options and tools to help your business grow and succeed. The problem is that there are just too many and determining which one is right for you and your business can be a daunting and time consuming task. No worries! We have put together a current list of the best marketing tools for your business and how they can make a difference in your company’s overall success.
The Best Marketing Tools for Your Business in 2020
In simple terms, if you don’t get your message across, you don’t have a business. Email management apps have consistently grown over the years, but one simply reigns supreme; Klaviyo. This marketing tool is not just an email campaigner; but rather a platform of tools to create the communication between your business and your customer as fool proof as possible. By using integration with some of today’s leading platforms, such as Shopify, WooCommerce, Magento, Bigcommerce and many more, adding Klaviyo to your business is easy. From simple email campaigns to highly effective sales flows, A/B testing, and even SMS messaging, Klaviyo has all the tools to make your message resonate with past and future customers. If you need just one marketing tool, Klaviyo would be the one!
If you can’t effectively communicate with your customers, you might as well close up shop. Customers want answers now! The concept of waiting for a response by email is dated and antiquated. If a customer can’t get their answers right there and then, they will go somewhere where they will, your competition! Over the years, chat apps have become the lifeline between your business and your customers. It’s a quick and informative method to convert a potential shopper into a buyer and lead into a client. One of the chat apps that has covered all its basis is Tawk.to. Its super easy to install, easy to use and very customizable. eMarketer found that 35% more people made a purchase online after using live chat. Now here is the best part. Its Free! Totally free to use! Granted the paid version has all the bells and whistles including rebranding to show your logo, use your own domain to communicate with visitors via email, and more. Even the paid version is very inexpensive compared to other chat apps. Its simple, if you have a website, you need tawk.to .
Talking about websites, if you are going to sell online, you will need a platform to show and sell your products. Although there are many ecommerce platforms out there, there is only one clear cut winner, Shopify. With Shopify, you can set up, design, and manage an online store across various sales channels with ease. There are currently over 800,000 businesses that use Shopify for their online business. Designed for both beginners and experienced merchants, Shopify has all the tools to make your online business thrive. Furthermore, with Shopify’s App marketplace, you can find thousand of apps to make your site competitive and successful. Plus Shopify is known for their great support and their Shopify Academy that keeps merchant updated on current ecommerce trends and the basics on managing and maintaining a successful online store.
So you have a website, but you also need content. Images drive your message across just as much as text and in some cases even more! At the same time you don’t have a full time graphic designer on staff or those pricey graphic design programs with a steep learning, right? So here comes Glorify! This is a simple to use image design application that will make it super easy to design logos, create facebook ads or even adjust product images to fit the style of your site. With great templates and awesome fonts available, its an easy to use web based design platform that make you look like a design pro in no time.